The premium and ultra-premium segments of just about every beverage category have experienced very strong growth in recent years. Mid-tier brands, particularly in the spirits industry, have been refreshing their packaging to present a more premium image through enhanced labels, more sophisticated closures, and eye-catching, shelf ready packaging.  Consumers’ increasing desire for natural and organic products has driven the increased use of glass bottles and cartons – two containers with a healthier and environmentally friendly image among most consumers. PMMI's 2018 Beverage Trends report features robust information on consumer trends, retail trends regulations and manufacturing and supply chain and should serve as your guide to today's Beverage Industry.