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Predictable Revenue in 2027: Which Leader Is Running Your Sales Team?
A packaging machinery CEO spread his charts across my table and asked: “I can't get my sales to line up with my engineering resources. Either we have too much work, and I'm paying overtime, or not enough and I'm paying people to sit around. I'd really like more predictable revenue.”
A plant runs only as fast as its constraint. His constraint wasn't engineering. It was predictable sales in an unpredictable market. Why do some companies master that constraint while others fight it every year?



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