Maximizing Marketing Alignment with an Effective Sales Enablement Tool

This comprehensive guide, part of the MaX Marketing Empowerment Strategies, equips marketing teams with the tools necessary for driving sales success. Developed through PMMI's MaX Marketing Member Forum, it covers the fundamentals of sales enablement, providing insights on selecting, implementing, and managing effective tools tailored to business needs. Key topics include aligning marketing and sales, exploring internal and external solutions, and leveraging digital asset management for centralized repositories. The guide also offers step-by-step implementation strategies and highlights industry-best resources like content, collateral, digital assets, training materials, and event support.