Millennial Purchasing & Trade Shows, published by PMMI – The Association for Packaging and Processing Technologies, examines how Millennials engage with industry events and shape buying processes, drawing on 2018 attendee surveys, in‑depth interviews and PMMI member validation. The analysis indicates distinct focus areas: trade‑show experience and engagement such as hands‑on demonstrations, healthier food and peer networking; research and decision behavior including online research, LinkedIn and pre‑show demos; and event tools and app features like advanced search and pre‑event planning. Findings generally show Millennials value in‑person technology demonstrations while tending to rely on digital research and peer reviews; charts highlight these comparative patterns and recommended tactics. The report reveals where organizers and vendors are prioritizing investments to increase Millennial engagement and event ROI.
Published by PMMI in 2018. Based on in‑depth interviews with 40 industry experts, short online surveys of 200+ PMMI members, and secondary analysis of public information collected in 2018.
