This guide provides insights on all stages of working with an international sales agent. It also offers guidance on missteps and misperceptions to avoid. It is based on interviews with 10 PMMI members who work with international agents, nine international agents, and two external end-user companies. Ultimately, there is no “one-size-fits-all” approach to success in finding and working with a partner. The optimal agent’s size, technical skills, financial strength, and warehouse capabilities can vary depending on your goals and market specifics. However, this guide shares what has worked well for most organizations and can be tailored to fit your company’s culture and operations.