2019 Leading Practices for International Trade Shows, published by PMMI – The Association for Packaging and Processing Technologies, examines practical strategies and common missteps across international exhibitions, drawing on PMMI member interviews, checklists and multi‑year show calendars covering Asia, Europe and Latin America. Focus areas include planning and logistics (timelines, budgets, freight and Customs strategies), booth design and product showcasing (from machine demos to raised‑floor staging and pavilion options), and promotion, lead capture and post‑show follow‑up (localized SEO, distributor partnerships and CRM workflows). Analysis indicates early planning and specialized partners generally reduce risk, and charts highlight regional benchmarks and execution checklists. The report reveals where exhibitors are prioritizing investments to strengthen international trade-show performance.
Published by PMMI, The Association for Packaging and Processing Technologies in October 2019. Based on multiple interviews with PMMI members who work with international trade shows and secondary analysis of industry resources collected in 2019.
