Craft beer and craft spirits are two segments of the beverage market that have garnered significant attention in the last decade, attracting consumers to a product that is a specialty item steeped in the authenticity of its production methods. While at first glance these two markets may appear to diverge in both needs and scale, they are in fact closely related. Both craft beer and craft spirits are overwhelmingly consumer driven markets; while individual breweries and distilleries certainly compete with one another in the market space, the direction and scale of their production is ultimately beholden to consumer demand.