Episode #59 - Did 2020 Change Packaging Forever?
Guest: Matt Reynolds, Editor, Packaging World
On this episode of UnPACKed with Packaging World, PW Editor Matt Reynolds takes a step back from reporting on and analyzing the details of the latest packaging trends and provides a more holistic view focused on the year 2020. After a time unlike any other, Reynolds discusses the two biggest influencers on consumer behavior — COVID-19 and societal values — and how these two drivers changed the way consumers purchase and experience packaged goods. In turn, Reynolds reinforced his belief that packaging reflects society at large.