Marketing Coordinator
A Marketing Coordinator developments marketing content for a variety of outlets to increase brand awareness and lead generation. This position will assist in campaign development, support integrated marketing activities and create effective communication plans and programs to support business growth. Some of the job titles that a marketing associate could grow into are Marketing Manager or Director of Marketing.
Job Duties
- Create, execute and measure marketing campaigns to acquire and retain customers.
- Direct the creation, development, scheduling, distribution and tracking of marketing collateral.
- Manage relationships with trade publications, online directories and various other media outlets.
- Help maintain consistent brand standards across all mediums including print, digital, documentation, machinery, apparel, etc.
- Organize and update the website to reflect the latest company offerings.
- Coordinate machinery photography and videography shoots.
- Organize and maintain social media accounts.
Qualifications
- Excellent written and verbal communication skills
- Excellent organization skills, with ability to prioritize and manage multiple projects
- Excellent organizational skills and a keen eye for detail
- Proficiency in Microsoft Office Suite and Adobe Creative Cloud
- Strong knowledge of current trends in social media
- Familiarity with marketing automation systems
Competencies
- Customer Service skills
- Oral and written communication skills
- Ability to meet deadlines
Education
Associate's degree in Marketing, Communications or related field of study; Bachelor’s Degree preferred
