Maximize Your PACK EXPO Investment

PACK EXPO puts packaging and processing equipment exhibitors into direct contact with potential customers. This course will help exhibitor companies maximize their PACK EXPO return on investment (ROI).

Successful Trade Show Selling 2-Day Workshop

Maximize your trade show investments by training your trade show team. This 2-day in-person course, customized for the selling of packaging and processing equipment, focuses on what exhibitors can do to maximize sales from trade shows.

Based on the Sandler Sales System and developed for PMMI with member subject matter experts, this course highlights what exhibitors can do to prepare for trade shows, provides selling strategies during shows, and presents techniques for following up with potential customers. Learn how to use trade shows as your most powerful year-long, marketing and business development opportunities.

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Training Topics Include:

Pre-show prospecting, meetings, and lead generation.
Tools and resources to promote your exhibit.
Creating a unique show experience for attendees at your exhibit.
Training your team to create an inviting environment.
Questioning techniques for understanding the needs of prospective customers.
Effective lead qualification to identify high-value prospective customers.
Developing and nurturing relationships beyond trade shows.
Follow up techniques after trade shows.
Maximizing leads for long-term engagement and future opportunities.
Strategies for converting leads into opportunities.

Who Should Attend:

Trade show team members who interact with attendees in your booth (i.e. Marketing, Sales Professionals, Engineers, Project Managers).

Pricing

PMMI Members: $3,195 per individual

Non-Members: $3,695 per individual

‍^{Individual purchase only. If you need to purchase more than one seat please create separate accounts for each individual or contact}^{pmmiu@pmmi.org}^{for assistance.}

CANCELLATION/RESCHEDULING FEE POLICY: (effective 8/1/2024)

Cancellation or rescheduling of in-person classes must be made by email to pmmiu.org (with confirmation receipt from PMMI)

Cancellation or rescheduling of in-person classes more than 14 days prior to the start date: No cancellation/rescheduling fee. Refunds available in the event of cancellation.
Cancellation or rescheduling of in-person classes 14 days or less prior to the start date: A 10% rescheduling fee will be imposed. No refunds offered for cancellations.
No refunds offered for online courses.

Questions?

Please contact pmmiu@pmmi.org